Brand Identity, Website,
Mobile Application, Illustrations.
Childcare services, Social Impact.
Jaleesa is an award winning social impact tech start-up connecting families in Lebanon with trusted childcare providers. Jaleesa is also an initiative to empower and integrate more women into the local work force through training and accreditation.
Each childcare session is unique. The dynamic logo represents this ever-changing bubble of care, nourishment, and education that the childcare giver creates.
The three colors represent the three main pillars of the Jaleesa experience, the parents, the children, and the childcare providers. We selected warm and playful colors that maintain the level of seriousness this work requires, whilst still being desirable and attractive to the children.
C95 M82 Y07 K0
C0 M35 Y18 K0
C44 M04 Y48 K00
C0 M25 Y89 K0
We created custom illustrations using the warm colors and rounded style to explain and transmit the care and trustworthiness of the service provided by Jaleesa.
We helped Jaleesa recreate their website, combining simplicity and flexibility into an easy booking process that allows parents to input their specific needs, while introducing an intuitive tool for sitters to input their availability.
“The Kolaps team brought a sense of perspective to the complex process of finding and booking the right babysitter. Hasan and Cat helped us shortcut to a more visual, natural experience, led from the customer's perspective. We really enjoyed working with them, and learned a lot from the process.”
Angela Solomon, CEO