Brand Identity, Packaging, Website,
Mobile Application, Content Development.
Fly-foot is the middle east’s leading football travel experience creator. The young company has grown substantially over the past couple of years. A new brand identity was required to express the evolution of this vibrant company, in addition to fully revamped website, and a brand new football traveler mobile app.
With the third evolution of the FLY-FOOT logo we aimed to humanize the facial expression of the pilot making it more relatable and allowing us to bring it to life through motion. We designed a bolder geometrical Latin and Arabic variations of the logotype to reinforce the sporty and energetic spirit of the brand.
C67 M0 Y99 K0
C73 M0 Y100 K0
PANTONE Red 031C
C0 M88 Y68 K0
C100 M83 Y27 K9
PANTONE VIOLET C
C94 M100 Y0 K0
C18 M15 Y9 K0
C0 M68 Y91 K0
C6 M4 Y100 K0
The Field green was the distinguishing color of the brand. We wanted the brand to express itself with more energy. Thats why we added the Sky blue tones and fiery Fan reds.
FLY-FOOT is one of the dearest clients to our hearts. We started our journeys together, and have gone through many evolutions. We are proud to have contributed to their growth from a start-up to an industry leader.
The new user experience on Fly-Foot website was built around the understanding we gained of the fan’s needs over the past couple of years as well as the internal needs of the FLY-FOOT support teams. It all came together beautifully with a fresh, clear, and vibrant user interface.
One of the brand new tools is the FLY-FOOT traveller’s companion app which was created to enrich our fans’ football travel experience with better planning, recommendations, and connecting the fans with each other.
“KOLAPS have been a partner in our growth for more than 5 years now. They were able to consolidate the growth we have seen over that time with this new identity and with a vastly upgraded website and user experience.”
Firas Arab, COO