Naming, Brand Identity, Content
Development, Editorial Design, Print.
MDDL 40 is a magnificent 9.300 m2 plot of elevated land in Pedralbes, the most exclusive residential neighborhood in Barcelona. The name MDDL 40 is an acronym of the actual address of the plot.
As the most spectacular aspect of MDDL 40 is its location, we used the four letters and two numbers representing its address to create a compass-like symbol. The number 4 with its 3 open sides was used to emulate the elevated land with its 270° unobstructed view.
A combination of green and gold was used to express the lushness and exclusivity of this plot of land.
C0 M0 Y0 K100
Pantone 5747 C
C70 M52 Y100 K55
Pantone 871 C
C45 M47 Y73 K17
C0 M0 Y0 K0
With a sleek varnish finish added to the paper, we were able to bring out the quality of the photography and the gloss of the gold lines used throughout the book. The book was then stitched and encased in green linen, over which the logo was stamped using gold foil.
Our contribution to MDDL 40 extended beyond the development of the copy and images for the book. We also conducted sun exposure measurements and noise measurements, and created rendered shots of the architectural potential of the plot.