Client
Horizon F&B Solutions,
Dubai, UAE.
Role
Brand Identity, Packaging,
Print, Website, App.
Sector
Food & Beverage,
Hospitality.
Grand Saray adds a modern touch to the authentic Ottoman cuisine. To achieve an appetizing contrast between the new and the old, we created a bilingual identity that substitutes excessive ornamentation with warm cleanliness.
Logo
We built harmonious Arabic and Latin versions of the logotype using the same grid to match the visual weight of both. The symbol, a clear reference to arabesque patterns, frames both logotypes and converges their personalities.
Pantone 2955 C
C100 K75 Y48 K59
#002B3B
Pantone 5473
C88 M49 Y47 K23
#0A5D66
Pantone 7562 C
C21 M38 Y67 K10
#B79862
Pantone 4975 C
C51 M76 Y68 K68
#3A2525
White
C0 M0 Y0 K0
#ffffff
Color
To extend the bilingual aspect of the identity, we chose a different combination of colors for each language. The hint of gold seasons these two combinations.
Several patterns were extracted from the symbol to enrich the visual identity with Arabic and Ottoman heritage. We then delicately pressed these patterns with gold ink onto cotton paper, creating a delightful soft texture, further accentuating the experience and involving more of the senses.
Menu
To ensure an ideal dining experience for customers, we designed a clean menu that helps attenuate the overall extravagant experience of dining at Grand Saray.
Website & Mobile Application
Additionally, we designed and developed a website and a separate mobile application, focusing on easy functionality and clean design.
Grand Saray is a modern and luxurious space offering the richness of Turkish cuisine while maintaining the warmth and the customary sociable atmosphere.