A Multilingual Branding
& UX/UI Design Agency.
04

Daar

Client

Daar Properties,
Barcelona, Spain.

Role

Naming, Brand identity, Verbal
& Visual Content, Website.

Sector

Real Estate,
Architecture.

DAAR is a new breed of property developers with a rich legacy of interior architectural design. It acts as a developer, a designer, and a gateway for foreign capital looking to invest into the Barcelona market. DAAR, an originally Arabic word that means “Home”, is strong sounding and easy to pronounce.

Color

Greys contrasted by salmon were chosen to express the balance between the robustness and softness of the brand.

Neutral Black C

C97 M86 Y60 K41

#212121

Cool Gray 11 C

C65 M56 Y52 K31

#565656

Pantone 4745 C

C24 M32 Y32 K0

#C6B3A7

Pantone 663 C

C08 M09 Y09 K0

#EDE9E6

Stationery

We selected materials and printing techniques that made DAAR’s collaterals both practical and elegant.

Visual Content

When producing the imagery for this brand, we avoided the plastic feel that comes with over-modification and attempted to capture the properties realistically.

Visual Content

When producing the imagery for this brand, we avoided the plastic feel that comes with over-modification and attempted to capture the properties realistically.

Website

In addition to a smooth user journey, our aim while designing the DAAR website was to do away with excesses and keep only the fundamental visual and verbal content.

“Kolaps’s proactive approach to corporate design has been a very positive and helpful solution for our company identity, assisting us through all the stages with concise input and support.”

Mohammed Adib, Managing Director

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