Client
Mayan Holdings,
Dubai, UAE.
Role
Naming, Corporate Identity,
& Print.
Sector
Real Estate,
Architecture.
Mayan is the parent entity of a group of Dubai-based trading companies. The identity reflects the new blood of the second-generation family management. The name, Mayan, is an Arabic word meaning “two waters”. It was chosen to reflect the Arabic origins of the company, its globally central location, and the means by which it trades and exchanges with the rest of the world.
Logo
The logo is a composite of the Latin and Arabic letters of the name, interlocked to symbolize the channels of exchange between the local and the global, and the heritage and the future.
Pantone 648 C
C99 M96 Y26 K00
#212E63
Pantone 7686 C
C97 M82 Y09 K02
#29468D
Pantone 663 C
C05 M06 Y05 K00
#F3F0EF
White
C0 M0 Y0 K0
#FFFFFF
Color
To further accentuate the concept, blues were chosen for their clear reference to water, and for the sense of sobriety and youthfulness that they add.
Stationery
To complement the simplicity of Mayan’s identity, we selected GMUND paper with different stamping techniques, such as white-on-white stamping.