Client
Fly-foot.com
Beirut, Lebanon.
Role
Brand Identity, Packaging, Website,
Mobile Application, Content Development.
Sector
Sports Tourism.
Fly-foot is the middle east’s leading football travel experience creator. The young company has grown substantially over the past couple of years. A new brand identity was required to express the evolution of this vibrant company, in addition to fully revamped website, and a brand new football traveler mobile app.
Logo
With the third evolution of the FLY-FOOT logo we aimed to humanize the facial expression of the pilot making it more relatable and allowing us to bring it to life through motion. We designed a bolder geometrical Latin and Arabic variations of the logotype to reinforce the sporty and energetic spirit of the brand.
PANTONE 802C
C67 M0 Y99 K0
#70ff01
PANTONE 361C
C73 M0 Y100 K0
#31C602
PANTONE Red 031C
C0 M88 Y68 K0
#E0233C
PANTONE 287C
C100 M83 Y27 K9
#031892
PANTONE VIOLET C
C94 M100 Y0 K0
#7100C4
PANTONE 5315C
C18 M15 Y9 K0
#D9D9DD
PANTONE 1585C
C0 M68 Y91 K0
#FF7000
PANTONE 102C
C6 M4 Y100 K0
#FFEA00
Color
The Field green was the distinguishing color of the brand. We wanted the brand to express itself with more energy. Thats why we added the Sky blue tones and fiery Fan reds.
FLY-FOOT is one of the dearest clients to our hearts. We started our journeys together, and have gone through many evolutions. We are proud to have contributed to their growth from a start-up to an industry leader.
Website
The new user experience on Fly-Foot website was built around the understanding we gained of the fan’s needs over the past couple of years as well as the internal needs of the FLY-FOOT support teams. It all came together beautifully with a fresh, clear, and vibrant user interface.
Mobile App
One of the brand new tools is the FLY-FOOT traveller’s companion app which was created to enrich our fans’ football travel experience with better planning, recommendations, and connecting the fans with each other.