Client
Daar Properties,
Barcelona, Spain.
Role
Naming, Brand identity, Verbal
& Visual Content, Website.
Sector
Real Estate,
Architecture.
DAAR is a new breed of property developers with a rich legacy of interior architectural design. It acts as a developer, a designer, and a gateway for foreign capital looking to invest into the Barcelona market. DAAR, an originally Arabic word that means “Home”, is strong sounding and easy to pronounce.
Logo
To express what distinguishes DAAR from their competitors, and to contrast the stern image that is dominant within this field, we created a delicate image emphasized by the unusual signature-like form of the logo, reflecting the unique work that goes into every DAAR property.
Color
Greys contrasted with salmon were chosen to express the balance between the robustness and softness of the brand.
Neutral Black C
C97 M86 Y60 K41
#212121
Cool Gray 11 C
C65 M56 Y52 K31
#565656
Pantone 4745 C
C24 M32 Y32 K0
#C6B3A7
Pantone 663 C
C08 M09 Y09 K0
#EDE9E6
Stationery
We selected materials and printing techniques that made DAAR’s collaterals both practical and elegant.
Visual Content
When producing the imagery for this brand, we avoided the plastic feel that comes with over-modification and attempted to capture the properties realistically.
Website
In addition to a smooth user journey, our aim while designing the DAAR website was to do away with excesses and keep only the fundamental visual and verbal content.